Simply, the more information you have, the better you can provide the goods. Even if you hear the client saying that you can have ‘artistic licence’ after not providing a brief, avoid the temptation to consider this a positive thing. I learnt my lesson with this project, there are rarely any short cuts with logo design. If the client is struggling to answer the questions on the brief, don’t give up on getting a brief, you must try to walk them through it. It’s not a good place to be when the client is relying on you to give them an appropriate identity. You must have direction, otherwise you’re in a free-fall. On the odd occasion I’ve not had a detailed brief, the logo project really struggled to get going. It’s very important to get a detailed brief. But the client being the kind person he is, was really quite positive, but one needs to be able to read inbetween the lines.Īnd this is what prompted my to revist the brief, and lean a little heavier on the client to fill out my form again. The client was kind with the feedback after seeing this first concept, but it was obvious it was not what they had in mind and from his comments, I realised that I was ‘way off’ on my perception of what they wanted. These are some of the apple variations I looked at, some of these happened before I saw the possibility of forming both the ‘a’ and ‘e’ from one apple. You can read some of my thoughts at the time I was working on this idea. I did upload it to Dribbble to get initial reactions and it seemed ‘favourable’, but it lacked soul.
![eve online logo eve online logo](https://1000marcas.net/wp-content/uploads/2021/05/Eve-Online-logo-360x144.png)
In it’s own way, a nice and clean logo. I was actually very fond of the apple image, as it was formed from both a rotated ‘a’ and ‘e’.Īs far as first concepts and ideas, I did feel quite happy with this and was keen to show the client. So after reading the first version of the Apple & Eve brief, this is what I came up with. I hadn’t asked the right questions, hadn’t really asked the client to be as detailed as I usually am in answering the questions on my online brief. The result was that the first few ideas were FAR short of what the client wanted. For some reason I didn’t treat him the same as a new client. This was my fault, I got a little too relaxed as I knew the client.
![eve online logo eve online logo](https://d2ofqe7l47306o.cloudfront.net/myfreewallpapers/games/mobile/eve-logo.jpg)
You could say that I had a sort of ‘artistic licence’ on this project, the brief was ‘ brief‘. In the end, it turned out to be quite a rewarding logo project to work on. The Eve aspect also got me a little anxious at first, how can one visualise the female Eve in a logo, in a tasteful and iconic way? So plenty to ponder over Sometimes the obvious is what has to be used, so how you implement it is the key.
![eve online logo eve online logo](https://a1decals.com/wp-content/uploads/2016/04/Eve-Online-Logo-Decal-Sticker-Black-Logo-Emblem.jpg)
You know, THAT Apple.Īn Apple is an Apple, if the company name has Apple in it, you can’t very well use an orange or kiwi. My mind already churning over all the over used imagery I could end up using. Anything Adam (Apple) & Eve is fraught with religious, clip-art, tacky and cliche associations. I’ll be honest, when I first heard the name I did wonder how I could be able to really do this justice. The client, was in fact a repeat client, my first logo for them was the Illumina logo design, so it’s always nice when a client comes back for more. This logo process post is for a rather tantalising company called Apple & Eve.